Before: The marketing team at a midsize e-commerce company spent several hours each week creating and sending email marketing campaigns to their customers. This involved creating the content for the emails, designing the layouts, and inputting the email addresses into the email marketing software.
Now: RPA Bot helps the marketing team automate the process of creating and sending email marketing campaigns. The bot reads data from an excel file containing the email addresses and campaign details, and then creates and sends the emails using the email marketing software. This saves the marketing team several hours each week and allows them to focus on other tasks.